This wheel of Cheese can game
AD: Isabella Guardia
PROD: Spotify
PARTNERSHIP: Spotify
Eggo Waffles, Q3/4 2023
Compared to the legacy big spenders in gaming: Doritos, Mtn Dew -- Cheez-It was a total noob.
So when the brand wanted to dive into gaming, we owned our noob status. Our mascot can’t really game (because he’s a wheel of cheese), but we really, really tried to teach him how.
Featuring a partnership with IGN and real gaming celebs -- and accompanying gaming-specific OLV preroll spots.