Len Sheth



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This wheel of Cheese can game

AD: Isabella Guardia
PROD: Spotify
PARTNERSHIP: Spotify
Eggo Waffles, Q3/4 2023

Compared to the legacy big spenders in gaming: Doritos, Mtn Dew -- Cheez-It was a total noob. 
So when the brand wanted to dive into gaming, we owned our noob status. Our mascot can’t really game (because he’s a wheel of cheese), but we really, really tried to teach him how. 

Featuring a partnership with IGN and real gaming celebs -- and accompanying gaming-specific OLV preroll spots.


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